How Gymshark began with one online sale

Описание: Rory Sutherland and Elfried Samba speak with Ben Francis MBE, founder and CEO of Gymshark, about the humble origins of the brand. What began as a simple goal — to sell something online — turned into a journey of trial and error. From early attempts at selling supplements and learning the hard way about demand, to celebrating a £2 profit on Gymshark’s first ever sale, Ben shares how small steps built the foundation for a billion-pound brand.

Timestamps:
00:00 – The original plan: just make a website that sells something
00:18 – Discovering Shopify and the idea to sell fitness supplements
00:42 – The £8,000 minimum order that killed the first plan
01:05 – Switching to dropshipping to avoid upfront costs
01:28 – Launching Gymshark online… and nobody shows up
01:55 – The first ever order: a £52 tub of USN Hyperbolic Mass

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https://www.butterflyeffect.xyz/

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A @Sassy+ original podcast series