How Gymshark began with one online sale
Автор: The Bottleneck Podcast clips
Загружено: 2025-11-18
Просмотров: 74
Описание:
Rory Sutherland and Elfried Samba speak with Ben Francis MBE, founder and CEO of Gymshark, about the humble origins of the brand. What began as a simple goal — to sell something online — turned into a journey of trial and error. From early attempts at selling supplements and learning the hard way about demand, to celebrating a £2 profit on Gymshark’s first ever sale, Ben shares how small steps built the foundation for a billion-pound brand.
Timestamps:
00:00 – The original plan: just make a website that sells something
00:18 – Discovering Shopify and the idea to sell fitness supplements
00:42 – The £8,000 minimum order that killed the first plan
01:05 – Switching to dropshipping to avoid upfront costs
01:28 – Launching Gymshark online… and nobody shows up
01:55 – The first ever order: a £52 tub of USN Hyperbolic Mass
Follow Rory:
Instagram: @rorysutherland_clips
Tiktok: @Rorysutherlandclips
X: @rorysutherland
Linkedin: in/rorysutherland/
Follow Elfried:
Instagram: elfriedsamba
Linkedin: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow Ben:
Instagram: @benfrancis
TikTok: @benfrancis
LinkedIn: in/gymshark/
YouTube: @BenFrancis
Follow Sassy+:
instagram: @sassyplus_/
linkedin: in/sassy plus/
tiktok: @sassyplus_
www.sassyplus.com
A @Sassy+ original podcast series
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