"The Role of Package Design in Brand Identity, Recognition and Purchase Intention" by Brenna Knotts
Автор: London School of Design and Marketing
Загружено: 2025-06-13
Просмотров: 17
Описание:
The Role of Package Design in Brand Identity, Recognition, and Purchase Intention
Hosted by Brenna Knotts, LSDM Alumna & Art Director
In this exclusive session, we explore how package design plays a critical role in shaping brand identity, driving consumer recognition, and influencing purchase behavior.
Whether you're a designer, marketer, or brand strategist, this masterclass offers practical insights into how design choices impact consumer perception and sales.
What you'll learn:
The strategic value of packaging in branding
How design influences recognition and recall
The link between packaging and consumer purchase decisions
Real-world examples and insights from Brenna’s experience as an Art Director
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