Introduction to Brand Management | Lecture 2: The 3D Business Model
Автор: Polimoda
Загружено: 2018-10-15
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Titled "The 3D Business Model," this is the second lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management.
Here, our director Danilo Venturi discusses the ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers. Given the chaotic nature of today’s fashion industry, a 3D business model has become the lifeline of a ultimate brand success.
Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashio media partnership launched in October 2017 to unlock one of fashion's most sought-after figures.
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More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashi...
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