EP#54 How are you building your Ecosystem w Kyle Edmunds Interview 1

Описание: In Episode 54 of The Channel Surfers, Jeff Lennon and John McCabe sit down with Kyle Edmund Hayes, founder of Ecosystem Revenue Dynamics, to tackle one of the most misunderstood topics in partnerships: ecosystem data.

Do you actually know how much revenue your partners influence?

If the answer takes more than two clicks to find… your ecosystem probably has a data problem.

In Episode 54 of The Channel Surfers, Jeff Lennon and John McCabe sit down with ecosystem operator Kyle Edmund Hayes to talk about what really drives partner ecosystem success.

EP 54_How are you building your…. fill in the blank!

Kyle’s perspective comes from 20+ years across companies like Microsoft and IBM, where he worked in revenue operations, partner strategy, and ecosystem design.

His core thesis is simple:

Most companies don’t have a partner problem.
They have a system problem.

When attribution models are unclear and data is scattered across systems, partner impact becomes invisible. And when partner impact is invisible, ecosystems struggle to get the investment and attention they deserve.

In this episode we explore:

• Why attribution models are critical to proving partner value
• How ecosystem data should connect across CRM and revenue systems
• Why many partner programs struggle to show real impact
• The role of enablement and up-to-date content in partner success
• Why ecosystems should be treated as revenue systems, not partner directories

Kyle also shares practical insights on how companies can start fixing ecosystem visibility today—by focusing on data foundations, clear definitions of success, and shared metrics across teams.

If you lead partnerships, alliances, or channel programs, this episode is packed with practical takeaways.

Because the future of partnerships isn’t guesswork.

It’s measurable ecosystem revenue.

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