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How Indians Fell in Love With Burritos | California Burrito Playbook Revealed
Автор: Mesa School of Business
Загружено: 2025-09-05
Просмотров: 2470
Описание:
In this episode, we sit down with Bert Mueller, Founder of California Burrito, to uncover how he built India’s fastest-growing Mexican QSR brand and scaled it to 115+ outlets without a single franchise.
California Burrito is redefining India’s quick-service restaurant landscape by bringing real Mexican flavors to Indian consumers with a focus on fresh ingredients, consistent quality, and unbeatable value. From a ₹90,000 first day of sales to becoming a ₹200 Cr+ brand, California Burrito has become India’s answer to Chipotle.
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