Get Candid with RJ Rashi | EP 7 | Ashish Satyavrat Sahu | Johargram | Redefining Sustainable Fashion

Описание: What happens when tradition meets trend and sustainability meets style?
In this inspiring episode of Get Candid with RJ Rashi (EP #7), RJ Rashi sits down with Ashish Satyavrat Sahu, the visionary founder of Johargram — an ethical, sustainable, and culturally rooted streetwear brand from Jharkhand that’s making waves across India and beyond.

A proud NIFT Gandhinagar graduate, Ashish brings his deep love for Jharkhandi culture, textiles, and craftsmanship into the world of modern fashion. 🌿
With Johargram, launched in 2020, he has built a brand that blends eco-conscious clothing, premium comfort, and traditional artistry with contemporary streetwear aesthetics.

About Johargram:

Johargram isn’t just a brand, it’s a movement to revive and celebrate the indigenous crafts of Jharkhand.
From handwoven khadi to locally sourced fabrics, every piece is designed to tell a story, one of heritage, sustainability, and empowerment.

Ashish and his team work closely with local artisans, ensuring that they are fairly compensated, enabling them to lead dignified and prosperous lives.
Their commitment goes beyond fashion, it’s about creating an ecosystem where art and livelihood grow hand in hand.

In this Candid Conversation:

RJ Rashi and Ashish dive deep into:

The rise of Jharkhand’s textile industry and its recognition on a global stage 🌍

Why Khadi remains one of the most superior and sustainable fabrics

How Johargram is changing lives by providing fair wages and creative respect to local artisans

The journey from NIFT Gandhinagar to building an independent fashion label rooted in values

Message for the youth and aspiring entrepreneurs who wish to bring positive change

How fashion can be a form of activism and cultural storytelling

Ashish also opens up about his personal inspirations, creative process, and his dream to make Jharkhand the next big name in sustainable Indian fashion.

Why You Should Watch This Episode:

This episode is for you if you’re:

Passionate about fashion, sustainability, and Indian textiles

Interested in ethical clothing and eco-conscious lifestyles

A designer, entrepreneur, or student seeking real-world insights into sustainable brand building

Curious about how Jharkhand’s art and culture are shaping India’s design future

🎥 Watch the full episode now on YouTube
Get inspired, get educated, and fall in love with the spirit of conscious fashion.
Let’s make sustainability the new style statement! ✨

Timestamps:

0:00 – Introduction
1:25 –
5:00 –
8:45 –
12:10 –
15:00 –
18:20 –

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