The Human Side of AI Branding
Автор: Duct Tape Marketing
Загружено: 2025-10-29
Просмотров: 57
Описание:
Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world.
00:00 Introduction
00:22 Meet Mark Kingsley
01:03 AI vs. Human Branding
04:34 Trust in the AI Era
08:37 Storytelling That Works
13:08 Brand OS Explained
16:19 AI's Hidden Limits
17:35 Small Business AI Strategy
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