Why Understanding Product-Market Awareness Is More Important Than Ever in 2025

Описание: Understanding levels of Product-Market Awareness is more important than ever in 2025. I didn't really fully grasp this until recently, and it's changed everything for me. If you're struggling with your copy or funnels more often than not, you might be making a critical mistake without even realizing it.

The problem may not be your product or your writing skills—but that you're talking to the wrong people, or at least, in the wrong way.

In this in-depth training from RMBC II, I break down the five stages of market and product awareness, a concept originally from Eugene Schwartz's "Breakthrough Advertising" that is more crucial than ever in 2025. I'll show you how to identify where your target audience falls on this spectrum—from completely unaware to ready-to-buy—and how to tailor your message to meet them exactly where they are.

You'll also discover:
-The 5 Stages of Awareness: A complete breakdown of Unaware, Problem-Aware, Solution-Aware, Product-Aware, and Most-Aware…AND the crucial tweak you need to make to this framework if you want to succeed in DTC or DR Today.

-Real-World Case Studies: I'll walk you through my own campaigns for a skincare brand and a telemedicine platform, revealing the costly mistakes I made by misjudging customer awareness and how you can avoid them.

-When You Need to Educate, Not Just Sell: You’ll see why for many products, especially in crowded markets, educating your audience is the key to moving them from being simply "solution-aware" to becoming "product-aware" and ultimately, loyal customers.

-How to Adapt Your Messaging: Get concrete examples of how your ad copy, landing pages, and overall marketing strategy need to change based on the awareness level of your prospects.

Whether you're a copywriter, a marketer, or a brand owner, understanding these principles is the key to creating marketing that resonates, converts, and scales.

Get the full, detailed transcript of this training PLUS a 6.5-minute podcast-style audio summary to take on the go. You can access it all in the Google Doc linked here:

https://docs.google.com/document/d/1V...