How MANSCAPED Used Humor to Break Taboos and Build a Grooming Brand

Описание: ABOUT THE EPISODE
Marcelo Kertesz, chief marketing officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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#MarketingStrategy #BrandBuilding #MensGrooming #DTCBrand #ConsumerBehavior
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