How to Communicate a Law Firm Merger to Build Trust - On Record PR Ep. 206

Описание: In this episode, Jennifer Simpson Carr and Gina Rubel explore the sharp rise in mergers and acquisitions within the legal industry, spotlighting the recent Hogan Lovells–Cadwalader merger, which will result in one of the largest law firms in the world by revenue. They underscore the critical role of strategic communications, internal alignment, and sustaining confidence among clients and teams throughout the process. The discussion outlines essential best practices, including waiting to announce a merger until it is finalized, maintaining strict confidentiality, and proactively planning for possible leaks. They also highlight the importance of a coordinated internal and external announcement strategy, relying on experienced advisors, and cultivating strong media relationships to position the merger around client value and a long-term strategic vision.

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Furia Rubel Communications delivers integrated marketing and public relations services to professional services and business organizations around the globe. Since 2002, our client-centered, data-driven strategic counsel has been the cornerstone of marketing and PR programs designed to fuel measurable business growth.

Our experienced, results-oriented team supports organizations across a wide range of needs—from business development and strategic planning to public relations and crisis communications.

Our award-winning podcast, On Record PR, takes an in-depth look at the strategies and insights most critical to law firm leaders driving growth, innovation, and long-term success. Designed for decision-makers, including managing partners, chiefs, executive committee members, and practice or industry group leaders, the show serves as a trusted resource for navigating complexity, enabling strategic growth, and staying ahead in a rapidly evolving legal market.