5 Best Ideas | Why We Buy by Paco Underhill Book Summary | Antti Laitinen

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This week I read Why We Buy by Paco Underhill. This is a great book about retailing and the shopping behaviors of people. The updated edition also has a chapter on online sales. Paco Underhill is the expert when it comes to the details of retailing and his book is fascinating to read as well. Here are my 5 best ideas from the book.

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