Here's How You Build a $10M Spa Brand I with Harmony Oschefski and Cedar Hwang

Описание: What does it take to turn a childhood sauna ritual into a multi location hydrotherapy spa company?

In this episode, Harmony Oschefski and Cedar Hwang share how the bodhi spa grew from a bold Maui inspired idea into a three location wellness business built on contrast therapy, operational excellence, and disciplined infrastructure.

If you are curious about cold plunge trends, sauna culture, or how to scale a spa business the right way, this conversation is a masterclass in building a brand that blends whole body health with serious business strategy.

#WellnessBusiness #ColdPlunge #SaunaCulture #SpaEntrepreneur #Hydrotherapy #hospitalityleadership

What You’ll Learn:

How a hydrotherapy water journey can become the foundation of a scalable spa business model

Why contrast therapy and cold plunge experiences require heavy infrastructure and maintenance systems

How they secured SBA financing, appealed a denial, and structured their growth

What it takes to operate under strict Department of Health regulations with pools and spa services

How the bodhi spa reached $10 million in revenue and nearly 100 employees in 10 years


Timestamps / Chapters:

00:00 – How did saunas and cold plunge become part of their childhood?
07:12 – What sparked the idea to launch a hydrotherapy spa in Newport?
14:58 – How did they get SBA financing after being denied the first time?
22:35 – What exactly is the Bodhi Spa Water Journey circuit?
30:18 – How did COVID force them to reinvent their spa business model?
39:42 – What changes when you scale from one spa location to three?
47:55 – Why do they drain every pool every single week?
53:20 – How did the bodhi spa reach $10M in revenue in 10 years?

Guest Bios:

Harmony Oschefski is Co Owner and Managing Partner of the bodhi spa. With a background in life sciences and functional wellness, she brings a complementary health perspective to hydrotherapy, spa operations, and brand development.

Cedar Hwang is Co Owner and Managing Partner of the bodhi spa and a former 12 meter yacht captain. Her leadership and operational discipline help drive the infrastructure, staffing systems, and execution behind the brand’s growth.

The bodhi spa now operates three New England locations in Newport, Providence, and Norwood, combining sauna, cold plunge, mineral pools, massage, and facials into a structured contrast therapy experience called the Water Journey.

Looking for expert advice in Spa Consulting, with live training and online learning?

Spa Consulting: wynnebusiness.com/spa-management-consulting
Live Training: wynnebusiness.com/live-education
Online Learning: wynnebusiness.com/spa-management-courses

Other Links:
Visit the bodhi spa at https://thebodhispa.com/
Connect with the bodhi spa:   / thebodhispa  

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