The Science Of Shopping — Paco Underhill [S.8, Ep.7]

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Coming soon to your kitchen table… Our food system is facing a complete overhaul, and all of us have been impacted in some way. Bestselling author and researcher Paco Underhill reveals the future of food in his latest book, How We Eat. And he’s also the author of one of the most important books on retail, Why We Buy. Host Charles Mizrahi sits down with Underhill to talk about where food and retail are headed — and how companies strategically influence the customer experience.

Topics Discussed:
• An Introduction to Paco Underhill (00:00:00)
• Stumbling Into It (00:02:16)
• Revolutionizing Retail (00:12:09)
• Staying Power (00:21:59)
• The Power of Bundling (00:31:17)
• Magic Pixie Dust (00:37:16)

Guest Bio:
Paco Underhill is a New York Times bestselling author and Strategic Advisor of Envirosell Global LLC. His clients include more than a third of the Fortune 100 list. And his breakthrough book, Why We Buy: The Science of Shopping, is used in college courses, training programs, and research studies across the world.

As a seasoned speaker and presenter, Underhill has traveled to over 50 countries to discuss his research with students and professionals across various industries. His latest book (below) details the transformation of our food system — from how things are grown to where we buy them.

Resources Mentioned:
• How We Eat: The Brave New World of Food and Drink [https://amzn.to/3STEFIk]
• Why We Buy: The Science Of Shopping [https://amzn.to/3bRBSid]


About Me: I’m Charles Mizrahi. I currently write Alpha Investor — one of America’s fastest-growing investment publications — and have had nearly 40 years of experience as a floor trader, hedge fund manager and money manager on Wall Street.

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