The Selling Well EP 64 - Solution Selling and Customer Centric Selling with Mike Bosworth

Описание: Learn more and sign up for our next Sales Training Workshop:
​​https://www.inthefunnel.com/sales-wor...
Our Workshop Includes:
3 Virtual Workshops Via Zoom
1 Year ITF Academy Access
Bi-weekly Group Coaching Calls
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TSW EP 64 - Solution Selling and Customer Centric Selling with Mike Bosworth

Mike Bosworth is a legend in professional sales, as both a theorist who has written outstanding books that have stood the test of time and had an inspiring career as a practitioner. In 1983, Mike founded Solution Selling and later published his legendary book “Solution Selling: Creating Buyers in Difficult Selling Markets”. He authored a second book with John Holland, “Customer Centric Selling,” which also became widely recognized within the sales industry.

Join us as we discuss Mike’s incredible story in professional sales, diving into the history of SPIN selling and the importance of having a strategic value, client-centric approach to selling.

Highlights:
Mike’s journey in professional sales
A flaw in training for the SAAS selling process
Overcoming discovery resistance
The history of SPIN selling
Emotional connection through story tending
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Episode Resources:
Connect with Mark Cox
In The Funnel Sales Coaching:
https://www.inthefunnel.com/
LinkedIn:
  / markandrewcox  
Facebook:
  / inthefunnel  
Email:
[email protected]

Connect with Mike Bosworth
Solution Selling: Creating Buyers in Difficult Selling Markets:
https://a.co/d/gtzAENj
Customer Centric Selling:
https://a.co/d/24aRuaE
Story Seekers
www.storyseekers.us
WeConcile:
weconcile.com
LinkedIn:
www.linkedin.com/in/mikebosworth
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Listen on Streaming Platforms:
►Apple Podcasts:
https://podcasts.apple.com/ca/podcast...
►Spotify:
https://open.spotify.com/episode/2qg6...
►YouTube:
   • The Selling Well EP 63 - Coach The Person ...