Why Hollywood stars choose Shanghai's suburb? Inside China's booming short-drama production hub

Описание: China’s short drama industry is expanding globally, targeting markets like North America, Australia, and Southeast Asia.

Productions utilize experienced actors (including leads, specialists, and visa-holders), with budgets averaging 160,000 — reducible to 100,000 via supply chain efficiency.

Talent is sourced through agents or industry networks, often involving overseas-educated creators.

While domestic output remains high, 1–2 overseas projects film monthly.

Successful series spur serialized shoots with fixed crews, requiring volume to sustain momentum. Market accessibility is key for growth.

According to DataEye, a Chinese digital research firm, revenue from micro dramas reached $6.9 billion in China last year.

Sensor Tower reports that short-drama apps outside China made $1.2 billion in 2024, with 60% of that coming from the US.


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