Melanie Seibert on Managing Content Design Teams - an informal book launch

Описание: Content design is often the overlooked key to product success. We all know the feeling: teams ship features at pace, design systems mature, AI enters the workflow, and yet the product still feels confusing, inconsistent, or oddly hard to use. Often it’s not because the interface is “bad”, but because the content decisions, the language, the structure, and the flow are treated as something to polish at the end rather than design work from the start.

That’s where content design leadership comes in and why so many teams are struggling right now. Content designers are increasingly asked to do strategic work (voice and tone, information architecture, onboarding, trust, accessibility, decision-making), but they’re still often positioned as a support function. They’re brought in late, spread too thin, or expected to “fix words” in products that were never set up to succeed. And when content design is under-resourced, everyone feels the friction: teams move slower, quality drops, and customers lose confidence.

In her book Managing Content Design Teams: A Guide for Product and UX Leaders, Melanie Seibert offers a refreshingly practical guide to making content design a real capability, not a heroic individual effort. She digs into what it means to build and lead content design teams: how to hire and onboard well, how to set clear responsibilities and ways of working, how to create collaboration that actually works with product, UX, and research, and how to advocate for content design at leadership level. She also looks ahead at where the field is going, including how content designers can work with generative AI in ways that improve products without losing quality, clarity, or trust.

This member call is a chance to explore those themes together with Melanie and with the community. Expect a friendly conversation grounded in real-life team dynamics, practical decisions, and the hard trade-offs that come with building a durable content design practice. As usual, we’ll leave plenty of time for Q&A, so bring your scenarios, your hiring questions, your “how do we make this work here?” challenges, and your reflections on where content design needs to go next.

For additional details, slides and more see the summary here
https://www.boye-co.com/blog/2026/2/m...