How ITC started Aashirvaad Aata😱🔥

Описание: Aashirvaad, India’s No.1 atta brand, wasn’t built overnight. This video uncovers how ITC, a company once known for cigarettes, entered the FMCG market and launched Aashirvaad Atta—a product that revolutionized the wheat flour industry. With farmer-centric sourcing, a strong supply chain, and consumer trust, ITC turned Aashirvaad into a ₹5,000 crore+ brand. But why did ITC launch it? How did they beat local brands and dominate kitchens across India? Discover the brilliant marketing strategy, trust-building, and distribution model that made Aashirvaad a household name.
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#Aashirvaad #ITC #FMCGIndia #BrandCaseStudy #IndianBrands #MarketingStrategy #StartupToSuccess #BusinessGrowth #IndianFMCG #ITCTransformation #divyanshbhardwajj