How to make money as a designer (when nothing is working)

Описание: In this episode, Chris interviews Jen Olmsted, co-founder of Tonic Site Shop, about thriving as a designer in a challenging market. Jen shares her journey from being overbooked and burnt out to creating a business that sustains itself, even in challenging times.

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00:00 Introduction: The Tough Market for Designers
00:12 Jen Olmsted's Journey: From Burnout to Business Success
00:41 Community and Resources for Designers
01:10 Casual Conversation: Video Quality and Glasses
02:43 Fun Facts: Typeface vs. Font
04:10 Upcoming Event: Spark Conference
07:08 Jen Olmsted's Background and Tonic Site Shop
11:58 The Reality of Passive Income
20:34 Building Anticipation for Product Launches
30:41 Embracing Sales in Emails
31:48 The Challenges of Launching Multiple Templates
33:20 The Psychology of Choice: Jam Study
35:57 Growing Your Email List with Quizzes
38:31 Authenticity in Email Marketing
43:33 Legalities and Logistics of Fonts and Images
51:33 Finding Your Ideal Client
52:47 Training and Education for Template Purchases
54:06 Effective Ad Strategies
56:12 Upcoming Product Launches and Masterclass
59:13 Final Thoughts and Farewell

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