How She Sold $13 Million in Handbags In 1 Year ft Jenny Lei of Freja
Автор: Step by Step with Shelby Church
Загружено: 2025-04-20
Просмотров: 6909
Описание:
In this episode of Step-by-Step, I chat with Jenny Lei, the founder of Freja — the minimalist handbag brand that grew from an idea into a $13M business.
🩺 This episode is sponsored by Zocdoc
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⏱️ Chapters
0:00 - Intro
2:08 - The Interview Bag That Started It All
6:20 - Launching Right Before the Pandemic
10:15 - Manufacturing Struggles & the $2,000 Sample
14:45 - From Dropshipping to a Real Brand
20:58 - Breaking Even, Then Breaking Through
27:30 - Building a Brand, Not Just a Bag
34:02 - Celebs, Content, and Going Viral
40:47 - Team Growth & Staying Independent
47:55 - Mindset Shifts & Journaling as a Superpower
👜 Check out Freja: https://frejanyc.com
📸 Jenny's Instagram: / jennyleii
📍 My Instagram: / shelbychurch
For business inquiries please email [email protected]
with Step By Step Podcast in the subject line.
Please note I have an agent - I am not looking for any representation at this time.
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