Why Fitness Coaches Should Charge Premium Prices in 2026

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Are you a fitness coach struggling with pricing your coaching services? In this video, we break down why fitness coaches must charge premium prices in 2026 if they want to avoid burnout, attract committed clients, and build a sustainable online coaching business.

After 15 years in the fitness industry and mentoring over 900 fitness coaches, we’ve seen a clear pattern: coaches who undercharge stay overwhelmed and inconsistent, while coaches who build high-ticket hybrid coaching programs consistently reach $10K+ months with fewer, higher-quality clients.

If you believe lowering your prices helps you compete, this video will completely change your perspective. You’ll learn why low-ticket coaching attracts low commitment, why premium clients get better results, and how pricing is directly connected to your leadership, systems, and long-term business growth.

Inside this video, you’ll learn:
• Why competing on price traps fitness coaches in burnout
• How high-ticket clients improve coaching results and retention
• Real examples of coaches closing $2,000+ paid-in-full clients
• Why premium pricing allows you to deliver better service
• The proven pattern behind coaches consistently hitting $10K months
• How to structure a hybrid coaching program that justifies premium pricing