Why Personal Brands MUST Go All In On YouTube in 2026

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What’s up Rock Nation! Today we’re diving into YouTube. Something we’ve both been grinding on for over a decade. We’ve learned a ton along the way, and here’s the truth: 2026 is the year to go ALL-IN. There's seriously never been a better time to grow your personal brand on YouTube than right now. So in this episode, we’re breaking down why YouTube in 2026 is such a game-changer, and sharing our top tips to help you win on the platform.

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Timestamps:
0:00 – Intro
0:20 - Why you should go ALL IN on YouTube in 2026
6:26 - Start with the Packaging, Not the Content
12:00 - One Clear Idea Per Video
13:04 - Confirm the click
14:02 - Stan Store
15:32 - Confirm the click (more)
19:07 - Batch and Pre-Plan to Stay Consistent
23:20 - Remove financial pressure
28:20 - Do Research Before Creating
30:16 - Long Videos = Low Competition & High Retention
33:49 - Find the format that works for you
36:36 - Hire a team
38:26 - Just Keep Going
41:50 - BONUS: Data That Actually Matters

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