TRIP CBD Co-Founder: How a Sports Injury Led to Europe’s Biggest CBD Brand | E18

Описание: In just 5 years, TRIP CBD went from an idea to being stocked in Whole Foods, Soho House, and over 35 countries worldwide, averaging a staggering 400% growth per year.

But their success story isn’t just luck, it’s a masterclass in turning challenges into opportunities.

When they launched, CBD advertising was banned across major platforms. Instead of giving up, they hacked their way to global success by:
Crafting a product so good word-of-mouth became their #1 marketing tool
Partnering with brands like Equinox & Soho House to make TRIP the go-to drink for wellness & coolness
The real benefits of CBD, separating facts from myths.

This episode is packed with hard-earned lessons by Co-founder, James Edmunds, on building a category-defining brand, breaking into elite retailers, and scaling a consumer product when the odds are stacked against you.

If you want to know how to build a global brand in a completely new industry, this is the episode you can’t afford to miss.

Follow Trip Drink:
https://www.instagram.com/trip.drinks...
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As a Thriving Minds listener, we’ve secured an exclusive 30% discount for you!
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