How to Grow a YouTube Channel That Makes Your Company Money

Описание: The complete 7-phase system we use at Humble&Brag to grow startup YouTube channels into the hundreds of thousands of subscribers — as measurable, revenue-generating marketing channels.
There are a trillion videos about growing a YouTube channel as a creator, but hardly any about how to do it for an established business.

If you follow these 7 phases, you'll be generating leads from YouTube within a week or two of your first video. We've never seen a company do all seven steps properly and not generate leads.

Free Resources:
🔗 The Headliner: Our free tool to surface top-performing videos in your niche: https://humbleandbrag.kit.com/humble-os
🔗 Nate Black's video on host roles (hero, performer, teacher, commentator):    • The 4 YouTube Creator Types (Full Guide to...  
🔗 How to improve retention with rehooks and signposting:    • 3 Insanely Useful YouTube Analytics (for s...  

Channels & examples mentioned in this video:
→ RPStrength:    / @renaissanceperiodization  
→ CultRepo (formerly HoneyPot):    / @cultrepo  
→ Nothing:    / @nothingtechnology  
→ CareerFoundry:    / @careerfoundry  
→ 9x:    / @go9x  
→ Moment:    / @moment  

🌐 Our Website → https://humbleandbrag.com/

🔗 Connect With Us:
💻 Humble&Brag →   / humble-brag  
👾 Ed Maxwell Wood →   / edmaxwellwood  
🤖 Calum Russell →   / calumrussellid  

Watch These Videos Next:
🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) -   • Why Every Business Should Start a YouTube ...  
🎬 EXACTLY How I Blew Up A Business On YouTube (1st Year Case Study) -   • EXACTLY How I Blew Up A Business On YouTub...  
🎬 How YouTube Videos Actually Get Views (Pro-Level Explanation) -   • How YouTube Videos Actually Get Views (Pro...  
🎬 What Top YouTubers Do Differently -    • What Top YouTubers Do Differently (Ep. 1: ...  
🎬 Why Every Business Should Start a YouTube Channel (Even If Nobody Watches) -    • Why Every Business Should Start a YouTube ...  

⏱ TIMESTAMPS
00:00 The Seven Phase System for $100K YouTube Channels
00:15 Common Challenges for YouTube Channels
00:54 Why This Video?
01:30 Importance of Positioning Your Channel
02:07 Understanding Positioning with a Capital P
02:15 The Cake and Muffin Analogy
03:09 Avoiding Common Mistakes
03:28 Phase One: Positioning Your Channel
04:54 Example: Humble and Brag's Positioning
08:50 Phase Two: Designing Your Funnel
09:08 Understanding the Funnel
10:12 Career Foundry Case Study
12:40 Comparing Nurture Funnel vs. Pure Acquisition
14:20 Phase Three: Fitting YouTube into Your Marketing Mix
15:12 Leveraging Other Marketing Channels
18:18 Phase Four: Finding Your Format and Selecting Titles
18:38 Exploring Different Formats
19:28 Examples of Effective Formats
23:16 Phase Five: Getting Consistent
26:11 Importance of Consistency
27:31 Phase Six: Getting Good at YouTube
28:37 Analyzing Data and Iterating
30:40 Phase Seven: Distributing Intelligently
30:58 Integrating YouTube with Other Channels
36:17 Final Thoughts and Next Steps

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About Humble&Brag:

Most agencies are built for big brands, with slow timelines and glossy reels that don’t move the needle. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube growth agency for startups.

We help founders turn YouTube into a real growth engine, building a smart, consistent presence without the overhead of a big in-house team.

Before starting H&B, we grew channels and content systems inside some of Europe’s fastest-growing companies from scaling ⁨@AJSmart⁩ and ⁨@careerfoundry⁩ to hundreds of thousands of subscribers, to leading ⁨@BabbelPlus⁩ 's 20-person content team where video drove a quarter of company revenue.

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