4 Ways to Optimize your Social Media Profile

Описание: When starting out, stick with major social media networks. Don’t try to be everywhere or you’ll be overwhelmed. Starting out with 4-5 social media accounts is ideal. Now set them up using the following checklist:

1. Choose a solid profile image and use it everywhere you register an account. This will ensure people will soon start recognizing you and follow you. The best profile picture is a good high-quality image. You might use a headshot of your company representative (usually CEO) or your brand colors and logo to represent your brand.

2. Use exact-match usernames. Make sure your username is a match for your business name and matches across platforms.
Always complete the “Full Name” field. Stick to ONE version of your company name and don’t change it based on platform.

3. Enable custom URLs. Wherever possible, make sure you customize the URL for your account to help your profiles rank.
Always complete the description section. Make sure you have at least 200 words of good original content there. Write a different description for each platform depending on audience, hashtag ability and voice. Original content helps your public profile rank higher.

4. Interlink your profiles: Several platforms allow you to link to your other business pages when creating a new profile. Co-promote all of your business accounts to give more information about company. This will encourage your new audience to follow you on other social networks too!
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