Adam Nunn, Digital Strategist - Q36.5 Pro Cycling Team, at Qlik Connect 2025

Описание: Join us at QlikConnect 2025 in Orlando for a fireside chat discussion with Adam Nunn, the Digital Strategist for the Q36.5 Pro Cycling Team, recorded live at QlikConnect 2025 in Orlando.

In this conversation, Adam shares how the team's ongoing partnership with Qlik - now in its third year - has revolutionised their use of data to boost performance and strategy in professional cycling.

Key topics discussed in this interview include:

• The renewal of Qlik's partnership with Q36.5, positioning Qlik as the team's "26th rider" by providing cutting-edge analytics support for pre-race planning, real-time race decisions, and post-race performance analysis.
• How Qlik's data tools have transformed the team's operations, enabling smarter decisions through a centralised digital ecosystem that connects riders, support staff, and logistics across global race events.
• The types of data now accessible that were previously unavailable, such as rider health metrics, nutrition tracking, performance monitoring, and logistical coordination.
• Examples of unexpected insights gained from data analysis that have helped optimize rider performance and race strategies.
• How this data-driven approach fosters a performance-driven culture within the team, empowering everyone from athletes to support personnel to work cohesively and efficiently.
• The impact of AI and advanced analytics in automating health alerts and optimizing race rosters to maximise points and sponsor visibility.

Adam also reflects on his unique career journey from accounting and tech roles into the high-performance sports analytics space, illustrating how innovative data use is leveling the playing field for a team competing with a smaller budget but top-tier ambitions.

If you're interested in the intersection of sports, technology, and data analytics, this interview offers a fascinating look behind the scenes of professional cycling and how data is becoming a game-changer in elite sports performance.

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