The Listing War: PLNs, CCP, and the Battle to Own Consumer Attention
Автор: Local Logic
Загружено: 2025-05-15
Просмотров: 102
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As portals build walled gardens and brokerages chase exclusivity, agents and consumers are caught in the crossfire.
Originally designed to ensure listing transparency, the Clear Cooperation Policy (CCP) has now been amended, reigniting a major industry debate. NAR’s new Multiple Listing Options for Sellers allows agents to delay public marketing through IDX and syndication, while still promoting properties privately.
Supporters say it gives sellers flexibility. Critics argue it fragments the market and limits consumer access.
Zillow and eXp Realty have taken a firm stand: if a listing is marketed to anyone, it should be visible to everyone. They’ve rejected delayed marketing and are doubling down on full MLS exposure.
Meanwhile, some brokerages are using the new policy to market listings internally first, giving their agents an advantage, while buyers face a shrinking view of available homes.
The result? A fractured landscape where visibility, fairness, and control are up for grabs.
Whether you’re pro-MLS or PLN-curious, this session brings together voices from across the industry for a no-fluff conversation on the future of listing visibility.
Masterclass Participants
Audrey Whittington | Senior Vice President, Local Logic
James Dwiggins | CEO, NextHome
Kevin Greene | GM, Real Estate Solutions, Cotality (fka CoreLogic)
Emily Girard | CEO, UnlockMLS & Austin Board of REALTORS®
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