Public Relations As A Marketing Communication Concept
Автор: Academic Excellence Tv
Загружено: 2026-01-15
Просмотров: 1
Описание:
Public Relations (PR) as a Marketing Communication Concept refers to the strategic use of communication to build and maintain a positive image, reputation, and relationship between an organization and its target audiences. Unlike advertising, which directly promotes products or services, PR focuses on creating credibility, trust, and goodwill that indirectly support marketing objectives.
In marketing, PR helps shape public perception, influence consumer behavior, and support brand positioning through activities like media relations, press releases, events, sponsorships, corporate social responsibility initiatives, and crisis management. By maintaining favorable relationships with stakeholders—customers, employees, investors, communities, and the media—PR enhances the effectiveness of other marketing communication tools, reinforces brand messages, and strengthens long-term loyalty.
In essence, PR is not just about publicity; it is a strategic communication tool that complements advertising, sales promotion, and digital marketing, helping organizations achieve marketing goals while building a strong, trustworthy brand image.
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