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AVERNA FOR INTEGRATION DAY
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan, ITALY
Advertiser COORDOWN ONLUS
Product WORLD DOWN SYNDROME DAY
Entrant SAATCHI & SAATCHI Milan, ITALY
3 of 5 Campaign
Type of Entry: Product & Service
Category: Public Awareness Messages
Title: AVERNA FOR INTEGRATION DAY
Advertiser/Client: COORDOWN ONLUS
Product/Service: WORLD DOWN SYNDROME DAY
Entrant Company: SAATCHI & SAATCHI Milan, ITALY
Advertising Agency: SAATCHI & SAATCHI Milan, ITALY
CREATIVE CREDITS
Name Position
Agostino Toscana Executive Creative Director
Agostino Toscana/Alessandro Orlandi/Luca Lorenzini/Luca Pannese Creative Director
Luca Lorenzini Copywriter
Luca Pannese Art Director
Raffaella Scarpetti Agency Producer
Rachele Dottori Account Supervisor
Federico De Cesare Viola Advertiser's Supervisor
Xavier Mairesse Director
Denis Rouden Director Of Photography
Denis Rouden Director Of Photography
Supporting Creative Team: Antonio Gigliotti/Micaela Trani Other Credits
Brief Explanation
The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment. On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.