The #1 Reason Your Marketing Isn’t Working (And How to Fix It) | Ep. 9

Описание: Say hey at https://claritycodepod.com!

Marketing keeps evolving—AI tools, endless channels, new funnels—but the fundamentals haven’t changed. In this episode of The Clarity Code, Richard Turcott (first CMO of Constant Contact) explains why most companies flop not because of a lack of creativity, but because they skip the basics: List, Channel, Offer, Creative.

If you’re a startup founder, a marketing leader, or anyone tired of the noise, this conversation is your reset button. Richard shares hard-won lessons from scaling companies, breaking new categories, and showing CEOs how to stop complicating the work and get back to what works.

CHAPTERS

00:00 The pause with “Who’s your customer?”
01:10 Basics of Marketing
03:05 People • Process • Technology
03:52 Shiny Objects vs. Fundamentals
04:56 GTM Strategy

THE LIST
06:08 The WHY vs. the WHAT
08:43 ICPs & Personas
10:39 Why campaigns flop
11:44 Customer Conversations
12:41 Strong Lists: quality over size

THE CHANNEL
14:43 Channels & Media Habits
16:48 Create vs. Capture Demand with AIDA, PR, and search marketing
19:22 Case Study: Category Creation

THE OFFER
20:12 Content Marketing
23:43 Offers That Convert
25:05 SaaS Default Offer
27:09 Simple A/B Testing

THE CREATIVE
28:30 Goal vs. Entertaining Creative
30:28 The CEO’s Spouse Test
32:39 The Real Cost of Bad Creative
34:23 Aligned Sales & Marketing Unity + Simple KPIs
37:45 Working With Agencies
43:30 Vulnerability Makes You A Strong Leader


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Find out more about Richard @ https://collaborativegrowthpartners.com

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