Marketing With Purpose Kit: Aligning Marketing with Business Growth

Описание: When marketing is fully aligned with business goals, it becomes a powerful driver of sustainable growth. Yet many organizations struggle to connect strategy, systems, and local execution in ways that truly support scale.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by James Doyle, Chief Marketing Officer of PIRTEK USA and Canada.

James is responsible for developing and executing PIRTEK’s marketing strategy while protecting and growing the brand across the franchise network. With a strong background in marketing and franchise leadership, he focuses on driving demand and refining the marketing systems and resources that empower franchise owners to succeed in their local territories.

An active franchisee himself, James brings a unique perspective shaped by leadership roles across multiple service brands, including his time overseeing marketing for a multi-brand franchise platform.

📅 Wednesday, February 11, 2026 | 🕗 8:00 AM PST
🎙️ Hosted by Mike Liwski
🎧 Produced by Martha Huerta

🧭 In this episode, we cover:
• Why aligning marketing with business growth is critical for franchise success
• How strong systems and resources support franchisee performance
• Balancing brand consistency with local market needs
• Lessons from leading marketing across complex franchise networks

🎧 Whether you’re leading a franchise brand, supporting local operators, or scaling a service-based business, this conversation offers practical insight into aligning marketing with real business impact.

#TheBlissBusinessPodcast #Leadership #Marketing #Franchising #BusinessGrowth