Kakinada Experiment | National Institute for MSME (ni-msme)
Автор: National Institute for MSME (ni-msme)
Загружено: 2024-07-04
Просмотров: 2692
Описание:
David C. McClelland, a well-known Behavioural scientist of USA holds the view that achievement motivation can be developed through training and experience. For this, McClelland conducted his experiments with groups of businessmen in three countries, i.e. Malawi, India, and Ecuador. He carried out a separate full-fledged training programme in India to instill achievement motivation in the minds of entrepreneurs. His successful experiment is popularly known as “Kakinada Experiment”.
National Institute for Micro, Small and Medium Enterprises (ni-msme).
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