Google ads audits for ecom: you're lighting money on fire! - Duane Brown - Hero Conf April 2025

Описание: Recorded at brightonSEO April 2025.

In this talk, Duane is going to show you why he thinks everyone should be auditing their ad account at least twice a year. There are a dozen different ways he sees ad accounts lighting money on fire and being wasteful with ad spend.

Let’s pull back the curtain, and show what is going on in ad accounts. We'll cover:

Why a 5x ROAS is sometimes a 2x and how some manipulate conversion tracking
Understanding why the Search Term Report still matters in an AI world
Your Asset Group and Listing Group breakout matter,… if you don’t want to waste money
The mobile world is finally here but our site’s conversion rate hasn’t caught up
Tips on using reports to look at data by locations, networks and other values to find how your money really got spent
Sometimes your top level numbers look amazing but when you dig below the surface and really do your due diligence, you find out things are worse then you were lead to believe. This talk with help you audit your ad account and get a better handle on what is really going on. Follow the numbers and save some money in 2025.

Suited to those who've been running Google ads for ecom brands for over 2 years.

For more information about brightonSEO and to get tickets, visit www.brightonseo.com

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brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses – so you can up-skill in a specific area of search marketing.

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