Identity Resolution: The Missing Piece in Your Restaurant Strategy

Описание: In this episode of the Restaurant Technology Guys podcast, Jeremy Julian speaks with Loren Piparia, the product lead for a SaaS-based identity resolution and data enrichment company. They discuss the challenges restaurants face in identifying and understanding their customers, particularly in the context of in-store transactions. Loren shares insights on how her company helps businesses convert anonymous customers into known ones, enabling more effective marketing strategies. The conversation delves into the importance of data integration, identity resolution, and personalized marketing, as well as the impact of AI on these processes. Loren emphasizes the need for restaurants to adapt to changing consumer behaviors and the significance of data privacy in building consumer trust.

00:00 Introduction to Identity Resolution in Restaurants
01:22 The Journey to Data-Driven Marketing
03:26 Challenges in Capturing Customer Data
05:16 Understanding the Identity Graph
07:51 The Importance of Customer Insights
10:56 Data Silos and Their Impact
12:48 Making Data Actionable
15:50 Deep Dive into Identity Resolution
19:22 Bridging the Gap in Customer Engagement
20:55 Personalized Marketing Strategies
23:05 Data Privacy and Security
24:50 Differentiating from Loyalty Programs
26:05 Engagement and Implementation with Bridg
28:02 The Role of AI in Data Utilization
29:30 How to Engage with Bridg

Connect with Us:

Website: https://restauranttechnologyguys.com/

Twitter: https://x.com/RestTechGuys

Facebook:   / restauranttechnologyguys  

LinkedIn:   / the-restaurant-technology-guys  

Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the Restaurant Technology Guys Podcast.