Scaling Small: Fashion Leadership Lessons from Maison Essentiele’s Founder, Liv Koennecke

Описание: In this episode of Process, Arielle talks with Liv Koennecke, founder of Maison Essentiele, about building a fashion brand that’s authentic, community-driven and purpose-led.

They explore the challenges of growing a small business without losing focus - pivoting from sleepwear to ready-to-wear, evolving brand identity and leading as a woman in a competitive industry.

If you’re building your own brand, navigating change or looking for practical marketing and leadership insights, this episode is for you.

What you’ll hear:

Why being small is an advantage
How to pivot without losing your core
Making intentional brand choices
Building respectful leadership and team culture
Using storytelling, gifting and community to grow

Liv shares honest lessons on leadership, why gifting works and how she stays focused.

Chapters

00:00 The power of being small
02:10 Pivoting product lines
12:36 Brand evolution
18:58 Team culture and leadership
31:16 Leading as a woman
37:33 Scaling and forecasting
46:44 Storytelling and community
53:09 Gifting and marketing
59:56 Future vision

Connect with Liv Koennecke

Website: https://maisonessentiele.com/
Instagram & TikTok: @maison_essentiele
Find Liv: @livkoennecke

Follow Process

Instagram: @processthepodcast
Follow Arielle: @ariellethomas
TikTok: @processthepodcast

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