Win More Cleaning Bids- Get Past the Gatekeeper and Grow YOUR Cleaning Company!

Описание: No one LIKES cold calling.

Especially when the people you have to deal with between that first call and sending your commercial cleaning proposal to a decision maker are less than helpful (to put it lightly).

Today Mike continues the Bulkley family love with Jennifer Bulkley of ASC Cleaning Services.

Jennifer has been trying to niche their commercial cleaning services down to medical offices and facilities but is facing challenges with getting past the gatekeepers.

She asks for help in identifying who the decision makers are and more importantly how to get to the point where they are submitting their cleaning proposal to him or her.

KEY POINT: Mike doesn't want you to gloss over the fact that she is asking the right question! You must know WHO the right person is to talk to.

Discover what two key metrics you MUST know before doing any kind of marketing to commercial decision makers.

Mike helps Jennifer to understand that the most important factor to getting your cleaning proposal isn't about getting the right name but understanding exactly WHO she is sending it to.

Sure there are some basic guidelines and titles. A facility with up to 10k sq ft will generally have a facility manager.

A place with over 10k sq ft will likely have a a chief operations manager. And a place with under 10k sq ft might be an CEO or the practicing doctor.

But beyond that you must know who you are talking to before you craft your messaging.

Once Mike explains the two key elements he goes into where to get that information.

Listen in to learn where to gather data on the decision makers in your niche. Learn what data to look for and how to use it when creating your cleaning proposal.

If you want to break into your niche, or dominate your competition you do not want to miss out on this episode.

The thing about marketing is about having a good message. Bad messaging will never work no matter what kind of vehicle you use.

If you put in $1 to marketing to get $2 back your budget becomes unlimited!So once you have that data you can send the right message to the right people.

With all that in mind Mike finally gets to the million dollar question. How DO you get around those infuriating gatekeepers?

The key is surprisingly simple and effective, but you're going to have to tune in to find out!

Learn how to gather all your prospects in one place and have them eager to listen to you.

This is a game changer when it comes to getting your cleaning proposals to the right person with the right message. So stop reading already and go watch!

Check out the last show with Jennifer's Husband Larado on Janitorial Vendors http://www.growmycleaningcompany.com/...

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