How AI powered product data and SEO automation revolutionize ecommerce performance of fashion brands

Описание: AI-powered product data and SEO automation can drammatically improve the e-commerce performance of fashion brands in several ways:

Enhanced product information: AI applications can create rich product descriptions that are both informative and engaging for customers, and in line with the brand tone of voice. This can include details about materials, fit, care instructions, and even styling recommendations. Accurate and detailed descriptions can improve customer satisfaction and improve the quality of search results on Google and other search engines.

Automated SEO Optimization: AI can automate SEO tasks such as page speed optimization, content and keywords optimization. This can help fashion brands improve their ranking in search engine results pages (SERPs), reducing bounce rate and increasing engagement.

In this webinar you can watch the SEO experts from Velou and Kleecks presenting the essential benefits that can derive from the use of AI applications applied to Search Engine Optimisation.

In this webinar we present and discuss the solution offered by Velou and Kleecks as part of a non-commercial collaboration between Digital Fashion Academy and these two companies, the webinar has a divulgative approach and is finalised to the creation of culture and distribution of knowledge around AI applied to fashion ecommerce and digital marketing.

Chapters:
00:00 Speakers presentations
02:49 Fashion Industry 2024 challenges
06:30 Generative AI for Luxury with Diana Avelar
16:25 AI-Generated Rich Product Data with Anna Vlcheck from Velou
29:59 Automate SEO for Fashion & Luxury with Omar Odino from Kleecks
40:25 How to combine Velou and Kleecks AI solutions to maximise performance