Market Research & Customer Discovery: A Complete Guide for Product Management

Описание: The biggest mistake in Product Management is building something nobody wants. To avoid this, you must master Market Research and Customer Discovery.

This comprehensive tutorial breaks down the essential techniques used by top Product Managers to deeply understand customer problems, validate market demand, and prioritize product ideas. We cover everything from initial market sizing to conducting powerful, non-leading customer interviews.

In this Customer Discovery Guide, you will learn:

✅ The critical difference between Market Research and Customer Discovery. * ✅ Techniques for Market Segmentation and choosing the right Target Audience. * ✅ How to apply the Jobs-to-be-Done (JTBD) framework to uncover the true underlying need. * ✅ Best practices for conducting Customer Interviews, including using The Mom Test principles to get honest, useful feedback. * ✅ Data Collection Methods (Surveys, Focus Groups, Observation) and when to use each. * ✅ Techniques for synthesizing data to identify Pain Points and Opportunities.