Miu Miu | Upcycled Collection 2024

Описание: Miu Miu celebrates vintage fashion and circular design with its fifth Upcycled collection, built around denim - a material famous for its durability and cherished for the distinctive patina it develops with age. Symbolically and physically, denim tells its own story.

Tarek Cassim photographed the Miu Miu Upcycled campaign on models Alice McGrath, Wenqing Liu, and Ana Elisa Brito. The imagery echoes the Upcycled by Miu Miu design process, allowing the product and the characters wearing it to shine.

For this collection, the original garments were sourced from experts in the field worldwide and disassembled at the seams, and natural suede borders were added using visible white stitching. Re-fashioned, jeans are loose-fitting and worn low on the hips, scarf tops and micro-shorts are abbreviated, and cropped in line with the iconic Miu Miu ready-to-wear silhouette.

Snappers - carefully removed, then reinstated – are engraved with Miu Miu branding. In the case of blouson jackets, the form is also modified: shortened. Suede borders and a front fastening zip replace central buttons.

Photography: Tarek Cassim
Creative direction: Edward Quarmby
Styling: Lotta Volkova
Cast: Ana Elisa Brito, Wenqing Liu and Alice McGrath

Discover the #MiuMiuUpcycled collection here: https://tinyurl.com/3v5x8c5m

#MiuMiuUpcycled #MiuMiu #Upcycled #Denim

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