Scaling METRO BRAZIL in the Middle East | Podcast with Lucas #69
Автор: Alexander Mihalcea
Загружено: 2026-02-13
Просмотров: 12
Описание:
💡 Key Topics:
Entrepreneurial Journey: Lucas's path from consultant to Managing Director, leading METRO BRAZIL to market dominance in the Middle East.
Bootstrapped Success: Growing from a $3,000 startup to a major supplier without external investment, overcoming severe financial challenges.
Solving the Attribution Problem: Developing an in-house model to
accurately track sales across diverse ad platforms, boosting profitability.
The Power of Localization: The strategic decision to close a Brazilian office and hire local talent in the Middle East to enhance cultural understanding and market penetration.
Team Motivation & Open-Door Policy: Strategies for keeping teams motivated in early-stage businesses and fostering an environment of continuous learning and growth.
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