Track conversions as separate metrics in Google Analytics 4

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Do you work with different conversions in GA4? For instance you have conversion events like: contact, newsletter and quality_visit. Then you probably do not want to see the total amount of conversions on your home screen or your reports. You want to show the amount of conversions separately, so 'contact form submissions', 'newsletter signups' and 'quality visits' can have their own card or column in a report.

In this video I’m going to show you how to go from total amount of conversions to separate metrics for each conversion. If you do what I teach you will be able to add every important conversion as a separate card and timeline to your home screen. And you will be able to add every conversion as a separate column on your report.

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Chapters:
0:00 Introduction
0:54 What we're trying to do
2:22 Step 1: Adding an event parameter...
2:46 ...in case you use GA4
4:22 ...in case you use GTM
5:30 Step 2: Adding a custom metric
7:20 Using the new metrics in your home screen
8:25 Using the new metrics in a custom report
10:41 Apply this technique on regular events
11:08 Example: File downloads
12:55 On the maximum amount of custom metrics
13:23 Closing thoughts