What is the Facebook (Meta) Conversion API? - Web Wonks Walkthrough - webwonks.com

Описание: In this lesson you will learn about Conversion API tracking in Meta Ads manager.

The aim of this lesson is to provide an explanation on Conversion API tracking and how it is different from your Meta Pixel implementation.

Why?

With Conversion API, you can continue to receive the data in your Meta platform from the website.

Meta’s Conversion API is designed to future-proof the connection between your marketing data (from the website) and the Meta platform. With privacy regulations (Intelligent Tracking Prevention), web browsers & Apple iOS devices no longer send data to your Meta Pixel for reporting and targeting remarketing users.

With Conversion API, you can continue to target your website visitors and report on campaign performance in your Meta Ads manager account. To enhance the chances of revenue.

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