The Scarcity Game - S1:E33

Описание: Legitimate scarcity can be an effective tool for driven sales. False scarcity is the game "players" play in order to take advantage of the gullible and uninitiated. In this episode, Paul shares some of the language and style used to fool people into acting on a make believe deadline.

He doesn't share the names of people. Paul shares the games of people. When you know the game you can recognize it in any industry.

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ABOUT PAUL B EVANS:

Paul Evans’ eclectic background includes business, ministry, bodybuilding, powerlifting, professional speaking and consulting. Most of those occurring simultaneously.

Paul opened his first business at the age of 20 - Pro Image Fitness Center - beginning his journey of entrepreneurship. He’s gone on to become the founder or partner in 5 additional “brick and mortar” businesses. One of which merged into a top 20 CPA firm in the U.S.

From the online business perspective: Paul’s first website was made in 1999 with Microsoft Publisher and as the site morphed into a membership experience it grew to the point of 3,800+ members paying $9.95 a month. He also owned a couple of sites with 1,000+ members each with subscribers enrolling at $29.95 a month.

He has created and launched four courses selling for $997+, eight $97 products, and fifty-two products below that range.

In addition: Paul is the author of 9 books, continues to speak and train internationally, and has helped with the expansion of orphanages in 9 countries. Currently, he helps business owners with revenues greater than ten-million a year position their company for an eventual sale.

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"Zero offers. Everybody knows the game."