People, Process & Technology at Rochester Aquatics w/Ashleigh Kramer | The Business of Swimming #4

Описание: What does it take to build a swim program that truly lasts?

Connect with us at www.captyn.com

In this episode of The Business of Aquatics, we sit down with Ashleigh Kramer, Swim School Director at Rochester Aquatics in Rochester, Minnesota. Ashleigh shares how her team transformed a traditional swim club model into a thriving aquatic business serving 600–700 lesson swimmers every week and more than 300 competitive athletes.

Over the past several years, Rochester Aquatics has rebuilt its swim school around three core pillars: People, Process, and Technology. By refining their staff structure, optimizing pool time with the Swim America curriculum, and leveraging tools like Captyn to automate scheduling and registrations, the organization has turned its lessons program into a powerful engine for growth.

Ashleigh also dives into how customer experience and retention drive long-term success. From cowbells and progress stars to branded swim bags and personal recognition, Rochester Aquatics has created a culture of celebration that keeps swimmers engaged and families coming back year after year.

If you are a swim coach, swim school owner, or aquatic program director looking to grow your organization, this conversation is packed with practical insights on staffing, operations, technology, and community impact.

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What You’ll Learn in This Episode

How Rochester Aquatics scaled to 600+ weekly lesson swimmers
Why they reduced staff from 76 instructors to 31 high-performing team members
How the Swim America curriculum helps maximize pool space and class efficiency
How private lesson automation unlocked new revenue opportunities
The power of micro-recognition and celebration in customer retention
Why staff training and higher wages create better instructor performance
How technology removes administrative friction and enables growth

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About The Business of Aquatics

The Business of Aquatics explores the strategies, ideas, and people shaping the future of swimming. Each episode features conversations with swim coaches, swim school owners, and industry leaders who are building successful aquatic programs and sharing lessons from the front lines.