Should You Choose Frequentist or Bayesian for Your Website A/B Test?

Описание: Frequentist and Bayesian are the two main approaches A/B testing tools use to crunch results. Which should you trust? It depends on your traffic, test design, and the level of risk you’re willing to take.

This video explains both approaches, their trade-offs, and the rules expert conversion rate optimizers actually use when choosing between them.

To dive deeper into each of these methods, and to figure out which method is best for your use case, read “Should You Choose Frequentist or Bayesian for Your Website A/B Test?” by Uwem Usa on the Convert Blog: https://convert-content.com/frequenti...
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00:00-00:37 - Introduction
00:37-01:25 - What are Frequentist Statistics
01:25-02:28 - Common Pitfalls of in Frequentist Testing
02:28-02:49 - What are Bayesian Statistics?
02:49-03:59 - Bayesian Statistics in A/B Testing Terms
03:59-04:47 - Where Bayesian Statistics is Often Misunderstood
04:47-05:38 - Conclusion
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