The Rise, Fall & Reinvention of Mitsubishi Motors

Описание: From shipyards to rally stages to school runs with a plug—this is Mitsubishi’s wild arc.
WRC legends, Dakar domination, scandals, a rescue, and a quiet reinvention powered by PHEVs.

Mitsubishi Motors’ story stretches from the 1917 Model A to Diamond-Star Motors in Illinois, Tommi Mäkinen’s four straight WRC titles, a record 12 Dakar wins with the Pajero/Montero, a bruising 2000 scandal, and a strategic reboot led by the Outlander PHEV and the Renault–Nissan–Mitsubishi Alliance. We trace how a brand known for turbos and gravel stages pivoted to practical, electrified SUVs—without losing its all-wheel-control DNA.

Highlights:
• 1917 Model A origins & the 1970 spin-off into Mitsubishi Motors
• DSM (Eclipse/Talon/Laser) and the 1990s tuner halo
• Lancer Evolution: WRC drivers’ titles ‘96–’99 and 1998 manufacturers’ crown
• Pajero/Montero: 12 Dakar Rally victories, 7 straight
• The 2000 defect-coverup scandal and the costly “0-0-0” financing era
• DaimlerChrysler exit, 2016 Nissan lifeline, and the Outlander PHEV pivot
• Pajero Final Edition, China JV exit, and what a future “Evo” could look like—electric

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