What is Service Dominant Logic (SDL) ?
Автор: B2Bwhiteboard
Загружено: 2023-08-20
Просмотров: 5403
Описание: Service-Dominant Logic (SDL) is a marketing concept that shifts the focus from goods-centered exchanges to value co-creation through services. It emphasizes how value is jointly created by customers and providers, viewing products as a means to deliver services. SDL underscores the importance of relationships, experiences, and customer participation in value generation.
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