Google Ads for Shopify Ecom Brands (MEGA COURSE)

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Google Ads for Shopify Ecom Brands (MEGA COURSE)

In this video, I walk you through my complete Google Ads playbook for Shopify ecommerce brands, covering everything from Performance Max and Shopping campaigns to search, YouTube, and remarketing strategy in the era of AI search.

I show you how to set up bulletproof conversion tracking for Shopify, connect Google Ads, Google Merchant Center, and Analytics, and use Google Shopping campaigns, product feed optimization, and Merchant Center programs to capture high-intent traffic and scale ROAS profitably.

You’ll see real-life examples from DTC brands, including gym equipment, supplements, fashion, and reseller stores, as I break down brand capture, intent capture, category expansion, keyword research, bidding strategies, negative keywords, and campaign structures that generate 6x ROAS and hundreds of thousands in additional revenue.

I also reveal advanced tactics for Performance Max, audience signals, branded vs non-branded segmentation, pricing and promotion insights, product image optimization with AI tools, and ongoing account management processes that help Shopify ecommerce founders stop wasting ad spend and turn Google Ads into a predictable growth machine.


00:00 Why Most Google Ads Advertisers Are Being Robbed
18:52 How Google Quietly Downgrades Your Ads
41:36 The Data Signals Google Actually Uses
01:05:48 The Problem With Small Campaign Structures
01:32:14 How To Structure Campaigns For Ecommerce
02:04:21 Reviewing Real Google Ads Accounts
02:36:47 Optimizing Product Feeds for Google Shopping
03:02:58 Choosing the Right Campaign Types
03:34:41 Smart Bidding Explained (And When It Works)
04:01:33 Keyword Research for Ecommerce Campaigns
04:28:44 Removing Bad Keywords and Cleaning Campaigns
05:03:17 Performance Max Setup Step-by-Step
05:36:52 Comparing Campaign Performance and Scaling
06:09:40 Product Feed Optimization for Higher ROAS
06:42:11 Advanced Performance Max Optimization
07:10:37 Using Search Intent and Audience Signals
07:41:02 Scaling Google Ads Without Killing Profit

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Who I am, and why you should listen me?

I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist.
I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making.


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