How Blockbuster’s Ads Predicted its Downfall

Описание: Everyone thinks Blockbuster died because it rejected Netflix. That's not what happened.
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At its peak, Blockbuster wasn’t some clueless dinosaur—it was a $6 billion giant pulling in around $800 million a year from one thing customers openly hated: late fees. Inside the company, that cash machine became a trap, sparking lawsuits, activist investors, a boardroom chess match, and a series of pivots that worked on paper… until they didn’t.

In this video, we tell Blockbuster’s story the way it told it itself: through the ads that charted its rise, exposed its $800M addiction, and quietly revealed how the company ended up at war with its own business model.

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