SCALING VS. STAYING INTENTIONALLY SMALL | With Mary Southern | The Business Spotlight

Описание: In this episode of the Business Spotlight Podcast, host David Beeson sits down with Mary Southern, founder and owner of Resume Assassin, to talk about what it really looks like to build a service-based business as a solopreneur.

Mary shares her 10+ year journey from working in higher education and career services to building a highly respected resume-writing and career consulting brand—largely through organic growth, word-of-mouth, and personal branding.

We dive into the realities of:

Solopreneur burnout and knowing when to ask for help

Scaling vs. staying intentionally small

Delivering white-glove service in a crowded, AI-driven market

Launching paid digital marketing for the first time (and seeing strong early ROI)

Balancing motherhood, entrepreneurship, and long-term sustainability



Mary also opens up about:

Hiring her first virtual assistant

Why she’s hesitant—but curious—about scaling

How consistency (not hype) has driven her success

What inspires her as a founder and mom today

If you’re a solopreneur, consultant, coach, or service-based business owner, this conversation is packed with honest insights and real-world lessons you can apply immediately.

👇 Connect with Mary Southern

LinkedIn:   / mary-southern  

Website: https://www.resumeassassin.com

YouTube: Resume Assassin

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https://www.businessspotlightseries.com

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