From Expense to Investment: Marketing Strategies for SMB Growth

Описание: How can small and medium-sized businesses (SMBs) build a marketing strategy that actually drives results, without overspending?

In this episode of The Revenue-Focused Marketer, host Hershey chats with Ross Stockdale, Founder and Fractional CMO at Thunder Stock Marketing, about how SMBs can move beyond referrals and random tactics to build a scalable, ROI-focused marketing engine. They explore why marketing must be seen as an investment, not just a cost, and how even low-budget strategies can lead to big breakthroughs.

From practical SEO tips to the role of AI in small business marketing, Ross breaks down what works, what doesn’t, and how SMBs can start executing smarter, data-informed strategies, without needing a huge team or budget.

By tuning into this episode, you can expect to come away with an understanding of:

1. Why referrals alone won’t sustain your growth
2. How to treat marketing as an investment, not an expense
3. Practical, low-cost marketing strategies that actually work
4. How to measure ROI and use your CRM effectively
5. Where AI fits into the future of small business marketing
6. The real role of SEO (and why it’s like figuring out a diet)
7. Why good marketing can’t fix a broken business
8. How experimentation can lead to your biggest wins

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